Intuitive, driven and genuine. An executive coach with a sharp strategic focus.

Looking for an empathic executive coach who specialises in leadership, communication and personal effectiveness? Meet Full Potential founder, Jamie Mushin.

As a long-time coach, consultant and published author, Jamie knows how to help people and teams reach their Full Potential.

An insightful executive coach – since 2005

Jamie’s coaching and consulting career began in 2005. From senior executives to team members, Jamie has trained and coached at all levels. His clients have included well-known organisations such as L’Oréal, Kmart, Motorola Solutions, Linfox, Dermalogica, Insurance Australia Group, Hay Group and Holmesglen. His expertise spans decades. And his passion for helping people has only grown stronger.


Paired with commercial know-how

Before launching his coaching career, Jamie worked in the corporate world as an accountant. So he understands the politics, challenges and dynamics that come with business life.

This also gives him the commercial know-how to round out his people expertise.

What does that mean for you? A coach with a keen business mind, who trains in people skills; not just for the value they offer people and teams – but because ultimately, they can boost your bottom line.

A published author. With a specialisation in emotionally intelligent communication.

Jamie already has one successful book to his name. Published by Penguin, Quit for Life is a mindfulness-based book designed to help people stop smoking. His next book, on emotionally intelligent communication, is set to be published in 2022.

Jamie’s interest and expertise in Emotional Intelligence was enhanced through post graduate studies in counselling, with a focus on Sports and Performance Psychology.

He is also internationally accredited with Korn Ferry/Hay Group to facilitate its Emotional and Social Competence Inventory (ESCI) 360 Degree Feedback tool.