
The Self-Fulfilling Prophecy of Emotional Intelligence: Breaking the Cycle
A Real-Life Example: The Missed Opportunity of Howard Schultz
Before Howard Schultz became the visionary leader who transformed Starbucks into a global brand, he faced a moment that could have easily derailed his career; a classic example of the self-fulfilling prophecy of emotional intelligence.
Early in his professional life, Schultz worked at a housewares company, where he quickly developed a passion for business and innovation. However, despite his enthusiasm and ideas, he was overlooked for major projects and excluded from key meetings. His leaders, believing he lacked the necessary experience and connections, hesitated to give him the stretch assignments that would allow him to grow.
Frustrated but undeterred, Schultz eventually left to seek out an opportunity that would challenge him. When he joined Starbucks, he had to fight for his vision, but his persistence paid off. His story could have ended differently if he had internalised his earlier experiences and let them erode his confidence.
Many employees today, however, don’t get the second chance Schultz created for himself—they remain trapped in a cycle where their lack of exposure prevents them from growing into their full potential.
The Self-Fulfilling Prophecy in Leadership
Daniel Goleman’s model of Emotional Intelligence highlights four key quadrants: self-awareness, self-management, social awareness, and relationship management.
Quadrant 3, social awareness, is where leaders can unconsciously reinforce a damaging self-fulfilling prophecy. When managers avoid giving challenging assignments to employees who lack confidence or experience, they reinforce the very limitations they seek to avoid.
This negative cycle unfolds as follows:
• A leader perceives an employee as “not ready” for high-visibility projects or stretch assignments.
• The employee is excluded from opportunities to learn, grow, and build key relationships within the organisation.
• As a result, they remain stagnant, missing out on the skills and confidence that would help them excel.
• Their performance deteriorates, confirming the leader’s initial bias.
The result? A widening gap between those who receive opportunities and those who are left behind—not because of ability, but because of a self-perpetuating leadership approach.
The positive cycle
The opposite also applies, of course. The leader instead gives the juicy assignment to the person they think is capable and “ready”, further increasing that employee’s experience and exposure. This in turn boosts their skills and confidence.
This is the positive cycle in action, and unfolds in the opposite way to the negative cycle above. The leader gives the stretch assignment or high visibility project to the employee they think is ready for it. The employee is thus given an opportunity which helps them grow further, nurture key relationships, building confidence, all of which helps them to excel. This onfirms the leader’s initial bias (“I chose the right person”).
This is not to be avoided; it’s a great way of leading and growing people’s skills and confidence.
The trap that leaders can fall into is giving these desirable assignments only to those deemed “ready”. Leaders must ensure all employees have the opportunity to stretch themselves, gain exposure within the organisation, and with support from the leader, to grow their experience, skills and confidence.
The Hidden Costs of Playing It Safe
Leaders who unintentionally create this negative cycle may believe they are acting in the best interest of the company and the employee. They may think:
• “They’re not quite at the level yet.”
• “They need more time to develop before handling key projects.”
• “I don’t want to set them up for failure.”
However, these well-meaning intentions create several problems:
1. Loss of Potential – Employees who are never challenged will never grow into the leaders they could be.
2. Erosion of Confidence – When individuals sense they are being overlooked, their confidence takes a hit, making them even less likely to step up.
3. Inequity in Opportunity – High performers continue to get better, while those perceived as “not ready” remain stuck, deepening workplace inequity.
4. Lack of Innovation – A homogeneous group of high performers monopolising opportunities leads to groupthink and stagnation.
How Leaders Can Break the Cycle
To prevent this self-fulfilling prophecy of emotional intelligence, leaders must be intentional about fostering growth and confidence in all employees. Here’s how:
1. Reframe Your Mindset
Instead of focusing on who is “ready,” shift your thinking to “How can I help them get ready?” Consider giving developing employees structured support to bridge the gap rather than sidelining them.
2. Provide Scaffolding, Not Exclusion
Rather than withholding opportunities, offer stretch assignments with built-in guidance. Pair less confident employees with mentors or give them a role in a project with clear expectations and incremental challenges.
3. Create Psychological Safety
Employees must feel safe to take on challenges without fear of extreme failure or punishment. Reinforce that learning comes from experience, and mistakes are growth opportunities, not career-ending setbacks.
4. Expose Them to Key Stakeholders
Confidence grows when employees feel seen and valued. Invite them to leadership meetings, encourage them to present their ideas, and facilitate introductions to key figures within the organisation.
5. Give Feedback That Builds Confidence
Shift from generic praise (“Good job”) to specific, growth-oriented feedback (“Your analysis was strong, and next time you could take it further by considering X”). Show them their progress and potential.
Rather than withholding opportunities, offer stretch assignments with built-in guidance. Pair less confident employees with mentors or give them a role in a project with clear expectations and incremental challenges.
The Ripple Effect of Intentional Leadership
When leaders make the conscious effort to challenge and develop all employees, the effects extend beyond individual careers. Organisations benefit from a broader talent pool, increased innovation, and a culture that fosters growth rather than exclusion.
Howard Schultz eventually proved himself, but what if he had been given stretch opportunities earlier? What if leaders had seen his potential rather than his lack of experience? Many employees today don’t get the chance to answer those questions. It’s up to leaders to ensure that growth isn’t reserved for the few—but extended to all who have the drive to succeed.
By breaking the self-fulfilling prophecy, leaders unlock potential that might otherwise go unnoticed. The question is: Who on your team are you unintentionally holding back? And what will you do to change that?
If you or your team would benefit from training or coaching around supporting your people to be as successful as they can be, and avoiding the self-fulfilling prophecy of emotional intelligence, or any of the other leadership, communication and soft skills required to develop outstanding leaders and high performing teams, please book in for a free, no obligation Discovery Session. Alternatively, you can email us at info@full-potential.com.au, or call us on +61 412 403 373. We’d love to chat with you!